CoSell and Red Office: Achieving Consistent Brand Awareness
How A Structured LinkedIn Strategy Transformed CoSell’s Brand Presence
Highlights
- 101.12% increase in follower growth
- 71% more interactions
- 20+ hours time saved for the CoSell team per month
The Story of CoSell
CoSell is a well-established name in the commercial refrigeration industry, known and respected across their network and customer base. With a team of 55 spanning sales, engineering, warehouse management, service, and design, they have continued to grow from strength to strength.
In early 2024, their rapid expansion led them to relocate to larger premises, taking over the former Turners Auction building in Penrose. While this growth was an exciting milestone, they were mindful of managing it carefully to maintain their high standards.
Before partnering with Red Office in 2024, CoSell faced several marketing challenges:
- No dedicated marketing resource – Marketing was outsourced as needed, leading to inconsistency.
- Limited brand visibility – Their expertise in CO₂ refrigeration solutions and full-service capabilities wasn’t well represented online.
- Patchy social media management – Maintaining three platforms was time-consuming and lacked strategic direction.
- Heavy internal workload – Content creation fell on Simon Smith, Auckland Branch Manager, adding to his already full plate.
Despite having in-demand skills and the right expertise, Cosell’s digital presence didn’t reflect their strengths in the market. While their work spoke for itself, they needed a structured and consistent approach to showcase their expertise and grow their brand.
By partnering with Red Office, they gained a streamlined, results-driven marketing strategy—without the burden of managing it internally.
The Struggles Holding CoSell Back
CoSell was frustrated by their limited brand awareness among the customers they wanted to reach. They had a clear vision of their target audience but lacked the internal resources to maintain the structure and consistency needed to engage them effectively.
Up until now, their social media approach had been largely reactive. The responsibility fell on the team to generate ideas, which were then passed on for publishing. While this method worked in the short term, it wasn’t sustainable or aligned with their long-term goals. To achieve real results, they needed a more strategic and proactive approach.
A Structured and Scalable Plan
Red Office provided a tailored content strategy that addressed these challenges. Our approach included:
- Focusing on LinkedIn as the primary platform – Rather than spreading efforts thin across three social channels, we identified LinkedIn as the most effective platform for their industry and target audience. This allowed for a more strategic and high-impact content approach.
- Developing a structured content calendar to plan posts in advance, ensuring consistency and eliminating the reactive approach.
- Creating industry-specific content that highlighted CoSell’s expertise, particularly in their CO₂ refrigeration solutions and full-service capabilities.
- Providing a flexible and responsive marketing strategy that adapted to their evolving needs and budget.
- Proactive content management, including requesting materials in advance to streamline workflow and reduce the burden on CoSell’s team.
By narrowing the focus to LinkedIn, we ensured that CoSell’s efforts were concentrated on the platform where they would see the most engagement and industry recognition.
Being mindful of budget was a key priority for CoSell. While they were in growth mode, they needed to ensure their marketing investment was both strategic and cost-effective. Our package offered the expertise and benefits of a dedicated marketing team—without the overhead costs of hiring in-house.
Seamless communication between Simon and the Red Office team kept everything running smoothly, ensuring content stayed on track and aligned with CoSell’s goals.
Noticeable Results
Since shifting to a structured LinkedIn strategy, CoSell has seen measurable improvements in their brand presence and marketing efficiency:
- Stronger brand awareness – By focusing on LinkedIn, CoSell has positioned itself as an industry leader, increasing visibility among the right audience.
- Consistent and professional content – Regular posting has reinforced their expertise, showing their strengths in CO₂ solutions and full-service capabilities.
- Higher engagement and audience growth – The refined approach has led to more meaningful interactions, strengthening relationships with key industry players.
- Time savings and reduced internal effort – With Red Office managing content creation and scheduling, the CoSell team can focus on core business activities while maintaining a strong digital presence.
By leveraging LinkedIn as their primary platform, CoSell now has a streamlined, results-driven marketing strategy that supports their growth without adding to their internal workload.
Beyond the expected results, CoSell found the collaboration with Red Office surprisingly seamless:
- Ease of working together, with a proactive approach that simplified content creation.
- Greater social media impact, with engagement and brand response exceeding expectations.
A Smarter Approach to Digital Marketing
Through a structured and adaptable content strategy, Red Office helped CoSell transform their digital marketing approach. The partnership has led to increased brand visibility, improved efficiency, and a stronger online presence. As CoSell continues to grow, Red Office remains a trusted marketing partner, ensuring their message reaches the right audience consistently.
If you’d like to see consistent results with your marketing, book a time with the marketing team today or complete the enquiry form and we’ll get in touch with you.
