The Benefits of External Marketing Support
As a business owner, how much time do you spend on your marketing? Are you being consistent, or do you do it when you have time?
What if we told you there is a better way? A cost-effective, powerful way to access talent, improve efficiency and complete those tasks that keep you up at night.
If you are a business owner who does not have a marketing employee and you are finding you have to do it yourself, or perhaps you have someone in-house, but it isn’t their primary role, then you may benefit from our marketing support services.
The word ‘outsourcing’ can often conjure up negative perspectives. You could be wondering if you are working with someone in a different time zone, someone whom you never see and only communicate with via email. We add a personal element to all our services and frequent face-to-face meetings when it works for you.
Utilising resources outside your organisation is on the rise, and becoming increasingly common. Once you start to see the gains, it is an investment well worth it.
“Marketing support from Red Office has helped us in so many ways without the need to hire someone internally. We have been able to achieve everything we wanted to with this service set up”. James – Inter-Fridge.
Read the marketing case study here.
Key Benefits that will make a difference to you
A deep knowledge base. Gain access to specialised knowledge and skills across areas such as copywriting, graphic design, email marketing, and more. We remain up to date with the latest trends and industry best practices so you don’t have to.
Cost-Effectiveness. Hiring an in-house marketing manager can be cost-prohibitive for many small businesses. Hiring, training, and investing in tools like analytics platforms, design software, and automation tools require significant financial commitment. We provide these resources as part of our fee.
Strategic Flexibility. There are going to be times when you need to ramp up your efforts and times when it is quieter. Red Office allows you to scale your marketing efforts up or down as needed. You choose which tasks to delegate — from social media content to website updates, monthly newsletters or one-off projects — freeing up time to focus on immediate gains and long-term growth.
Improved Quality. We bring fresh, creative ideas and unbiased perspectives, enhancing the overall quality of a company’s marketing efforts.
Results-Driven Approach. External marketing teams provide measurable results, eliminating guesswork and offering clear insights into what is working and what’s not.
Finding the Right Fit
Here are some tips to ensure a successful partnership with an external marketing team:
Define Your Goals and Needs: Outline the marketing services you want to delegate and how they fit into your overall strategy. Decide whether you want to delegate all marketing efforts or specific tasks.
Set a Budget: Determine what you can invest in to ensure a sustainable partnership.
Meet with the team: Schedule in-person or virtual meetings to discuss your needs and assess whether the team aligns with your goals and brand.
Set Expectations and Timelines: Bring everyone up to speed on your current marketing efforts and share your brand guidelines. Clearly outline deliverables and timelines to ensure both parties are on the same page before work begins.
Monitor, Evaluate, and Pivot: Marketing is a dynamic process. There is no one-size-fits-all approach, and what works for you may not work for a similar business. Be prepared to adjust as needed to achieve optimal results.
External marketing support provides the flexibility to scale without the expense and time investment of hiring in-house staff. You will be able to tick those items off your to-do list, remain consistent with your efforts, and have time to focus on other areas of the business. If you are ready to grow your business or enhance your marketing efforts this year, our marketing support services could be the perfect solution.
At Red Office, our monthly marketing support will provide you with a dedicated team, ready to elevate your business’s presence with tailored strategies and creative solutions.
Contact the Red Office team for tailored marketing support that delivers results.
